Writing.
Polar is building a body of thought, not just a body of work. The essays below are where the thought is made explicit — on the tools, on the briefs, on the cost of attention, on what it means to make work that is worth making.
New writing appears once a month.
Three essays.
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What it means to make something that means something
On the difference between creative work that is built to be seen and creative work that is built to be returned to — and what it takes, today, to make the second kind.
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The brief is the work
Most creative technology projects fail in the brief, not in the build. A short defence of writing the brief like it matters as much as the thing being briefed.
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Why the roster is private
On the decision to represent creative technologists anonymously, and why discretion turns out to be a position, not a constraint.